About Us

Lilydew was founded by J.H. Lee, a Korean Canadian who has always shared her love and knowledge of the latest Asian beauty secrets and products with friends. From a young age, she pursued the stereotypical straight, glossy, Asian hair, which led her through a maze of haircare products, treatments and endless struggles with hair-drying tools. She eventually realized that truly beautiful hair emerges from nurturing its health.

With a background in marketing and a passion for beauty products, Lee started lilydew to share not just products but a genuine enthusiasm for practical, effective beauty solutions that have become staples in her own routine. We're so excited for you to try them too.